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Letters to Andy / Sole DXB
December 8th-16th 2017
Taking inspiration from the company’s global direction, and applying it at a Middle East level, Cadillac focuses on enhancing brand awareness among the region’s millennials through relevant exciting and engaging platforms. Having a partnership with The Andy Warhol Museum in the US, Cadillac wanted to celebrate Warhol’s legacy with the Middle East pop culture community. As such, Cadillac decided last year to bring to Sole DXB 2017’s final exhibition of ‘Letters to Andy Warhol’, a collaborative project between Cadillac and the cultural institution celebrates Warhol’s legacy through imaginative, co-created content and experiences, which all share Cadillac as the subject.
Cadillac drivers all over Middle East are the brand’s esteemed ambassadors on the roads. The vehicles they chose are the reflection of each driver’s personality and style. As our brand’s most valuable representatives, we try to support the fan clubs all over the region and show our appreciation towards all members with every occasion.
On May 27th, The Cadillac UAE Group was honored to organize a Ride & Drive event around Dubai and towards Abu Dhabi. The perfect opportunity for brand enthusiasts to get together and discuss all the exciting things Cadillac is preparing for the Middle East markets and share the passion for the cars they proudly drive.
The proud Cadillac owners from Kuwait organized a gathering to celebrate and display their love for their cars.
Vehicles from different generations were exposed while their drivers got together to discuss their favorite features and experiences.
Cadillac’s first ever XT5 Luxury Crossover made a serene presence at Xyoga Dubai – the region’s largest yoga festival hosted by Burj Park in Downtown Dubai – to support yoga fans, together with some of the world’s most influential yogis and world-renowned yoga mavens.
In line with the brand’s mission to enable creative minds, Cadillac has orchestrated an innovation-led workshop designed to provide aspiring creatives at AUD with in-depth insight into the brand’s advertising world.
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Cadillac’s next generation of luxury, performance and prestige vehicles debuted at the 2015 Dubai International Motor Show.
Our new lineup reinforces the brand’s unabated commitment to building a product portfolio with expressive designs and innovative breakthroughs.
We unveiled our first ever 2017 CT6 and 2017 XT5 models – for the first time ever in the Middle East and the world.
To launch the all-new XT5 luxury crossover, Cadillac announced a unique project in partnership with acclaimed fashion designers Public School.
At a private kickoff event, Public School announced it will debut its Pre-Fall collection on the runway in Dubai, in collaboration with the launch of
The first-ever 2017 Cadillac XT5.
They also created an XT5-inspired capsule collection for the special guests who honored us with their presence at the show.
The show in Dubai marked Public School’s first international runway show, showcasing a collection that will be available in 2016.
The XT5 succeeds the current Cadillac SRX, Cadillac’s best-selling product line worldwide.
We invited our customers, media partners and fan clubs to test drive our untamed beasts 2016 CTS-V and 2016 ATS-V on the iconic YAS Marina circuit.
Needless to say, it was an experience that will stay with the drivers forever.
Prices shown here are for the base trims respectively without any dealer added packages, offers, equipment or accessories. All prices are inclusive of Value Added Tax ("VAT") per local regulations.
Cadillac CUE® functionality varies by model. Full functionality requires compatible Bluetooth® and smartphone. Some devices require USB connectivity.
Safety features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. The driver should remain attentive to traffic, surroundings and road conditions at all times. Read the Owner’s Manual for more important safety information.
Vehicle user interface is a product Google and Google terms and privacy statements apply. Requires compatible smartphone and data plan rates apply.
Prices shown here are for the base trims respectively without any dealer added packages, offers, equipment or accessories.